AMULETHA
Jewelry
Scope of Work:
Full-Service
Email Revenue:
31%
Open Rates:
45%
AMULETHA shows what’s possible when email is treated as a revenue channel, not a support channel. In under 60 days, email became a predictable driver of high-margin sales for a premium jewelry brand - without increasing ad spend or relying on heavy discounts.
Key outcomes
Email driving 31% of total revenue
First lift visible in 20 days
We built a complete email revenue system focused on intent, timing, and lifetime value — starting with high-impact flows, followed by a disciplined campaign cadence designed for a premium audience.
What was implemented
7 core flows live (welcome, abandoned cart, post-purchase, winback, etc.)
3 campaigns per week, education + product focused + sales event
Email open rates consistently 45–51%
Majority of revenue coming from automated flows
Email is now one of AMULETHA’s top-performing channels, driving consistent sales, higher repeat purchases, and predictable monthly revenue.
Outcome Highlights
Email built from day one as a core revenue channel
Email drives ~31% of total store revenue
Revenue-generating flows live before scale, capturing demand from the first customers
+60% email revenue growth as the brand scaled+18% increase in repeat purchases, driven by post-purchase & education flows
45–55% open rates consistently, premium-level engagement from a clean list
Predictable, high-margin revenue without relying on ads or constant discounts